LAAM, the leading global platform for South Asian fashion and a Disrupt Capital investee, just secured $5.5 million in a funding round led by Disrupt Capital alongside Graph Ventures, Mentors Funds and Zayn VC. 

Here’s the story on Forbes.

This wasn’t just about raising capital. Our fellow investors saw in LAAM what we had seen all along: a company ready to change the game with market expansion, smarter tech, and a vision bigger than ever before.

Spotting a game changer

When we met Arif Iqbal, Amir Iqbal, and Noor Us Sahar Arif, LAAM’s founders, we knew they were onto something big. South Asian fashion—steeped in culture, craftsmanship, and heritage—had the potential to reach a global audience. But there was no single platform bringing it all together.

LAAM had the vision. We had the experience to help scale it.

Working closely with the LAAM team, we helped it navigate the challenges of building a marketplace, refining its business model, and making sure it had the right foundations to scale.

Scaling smart, growing fast

Scaling a business is never just about money. It’s about making the right decisions at the right time. With some help from us, LAAM successfully:

✔ Built a marketplace that goes beyond retail, managing the entire supply chain
✔ Expanded globally, connecting South Asian designers with customers in over 100 countries
✔ Secured game-changing funding, bringing in top investors
✔ Leveraged AI and data, making sourcing and fashion logistics seamless

As a result, an X-year-old startup is already the largest South Asian fashion platform in the world.

Founders backing founders

LAAM’s journey also tells the Disrupt story. We find outliers, back them early, and help them scale beyond borders. It doesn’t always work, but when it does there’s no feeling like it.